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Motive ELD: Streamlining Fleet Management for the Modern Era

Motive ELD: Streamlining Fleet Management for the Modern Era


ELDs (Electronic Logging Devices) have revolutionized the way fleets operate, ensuring efficiency, compliance, and safety. Among the frontrunners of this evolution is Motive ELD. 

Not just another device, Motive ELD (formerly KeepTruckin ELD) has carved a niche in today’s trucking landscape, offering tailored solutions that cater to the needs of modern truckers and fleet managers.

What is Motive ELD?

An ELD or Electronic Logging Device is a digital solution designed to record a driver’s driving hours and ensure compliance with regulations. But what sets Motive ELD apart? It’s more than just a compliance tool; it’s a comprehensive fleet management solution. 

Renowned for its user-friendly interface, cutting-edge features, and robust performance, Motive ELD (formerly KeepTruckin) has emerged as a trusted partner for many in the trucking industry. Its commitment to simplifying operations while ensuring top-notch accuracy positions it prominently in the industry. This makes it a go-to choice for both seasoned and newbie fleet managers.

The Need for ELDs in Fleet Management

The introduction of the ELD mandate was a game-changer for the trucking industry. Its primary objective was to ensure road safety by preventing driver fatigue, a leading cause of on-road accidents. 

This mandate underscored the significance of HOS or Hours of Service compliance, ensuring drivers don’t exceed the allowed driving hours. The ELDs, including Motive ELD, played a pivotal role in this, automating the recording process, and significantly reducing cumbersome paperwork. 

Beyond mere compliance, these devices have become shields against hefty fines and penalties which could otherwise cripple businesses. For example, think about a driver, Jake. Before ELDs, Jake would manually log his hours, prone to errors and time-intensive. 

Now, with devices like Motive ELD, Jake’s logs are automated, accurate, and instantaneous, allowing him more time on the road and less stressing over logs. It’s not just about compliance; it’s about convenience, efficiency, and peace of mind in real-world trucking scenarios.

Features and Benefits of Motive ELD

Motive ELD isn’t just another fleet management tool; it’s an innovation designed for today’s fast-paced trucking world. Its seamless integration with trucks means gone are the days of tedious setups and compatibility issues. 

Within minutes, you’re up and running, thanks to its intuitive design. Here are some of the features and benefits of Motive ELD:

Innovation for Modern Trucking

  • Motive ELD transcends traditional fleet management tools.
  • Tailored for the fast-paced demands of today’s trucking environment.

Seamless Integration and User-Friendly Design

  • Eliminates tedious setups and compatibility concerns.
  • Get started within minutes due to its intuitive interface.

Real-time Data Capabilities

  • Fleet managers can track driving patterns, fuel efficiency, and route optimizations on-the-go.

Robust Reporting for Informed Decision-making

  • Comprehensive reports span from specific driver performance metrics to overarching fleet trends.
  • Vital data at managers’ fingertips propels informed, strategic decision-making.

Prioritizing Safety in Trucking:

  • Proactive alerts highlight potential driver fatigue or deviations in driving patterns.
  • Risks are identified and addressed proactively, enhancing road safety.

How Motive ELD Enhances Fleet Efficiency

Efficiency is really important for fleet management. With razor-thin margins in the industry, tools like Motive ELD that champion efficiency are nothing short of revolutionary. One of its achievements is the role it plays in cost-saving. By automating many of the manual processes, operational costs are slashed, directly boosting profitability.

But it’s not just about numbers; it’s about people too. Improved fleet-wide communication fostered by Motive ELD  (formerly Keep Truckin) means drivers feel more connected, and coordination becomes a breeze. This cohesion is pivotal in a sector where every minute counts.

The dashboard of Motive ELD is super handy: every piece of data, every insight is right at your fingertips. It’s this ease of access that ensures fleet managers can swiftly take actionable decisions, without going through heaps of data.

Imagine Sarah, a fleet manager, starting her day. As she sips her morning coffee, she logs into the Motive ELD dashboard. Instantly, she reviews the performance metrics of her fleet, identifies bottlenecks, and dispatches real-time feedback to her drivers. As challenges arise, the solution is just a click away. 

Motive ELD  (formerly KeepTruckin) Pricing Overview

motive eld

Motive ELD stands out not just for its advanced features but also for its value-driven pricing. The device itself is available for a competitive rate of $150, ensuring fleets get a blend of quality and affordability. For a monthly subscription of just $25, one vehicle from your fleet can be seamlessly integrated into the system.

For those interested in enhancing their fleet management capabilities further, Motive also offers AI Dashcams and a specialized Motive Card, tailored to streamline operations and financial transactions for fleets.

Diving deeper into the subscription plans, Motive ELD offers a range of options to cater to diverse needs. 

There’s a Free Plan available, which allows users to access popular features, including finding loads and electronic logs, by simply downloading an app from the App Store or Google Play. This plan serves as a perfect entry point, letting users test the platform’s potential.

For fleets ready to step up their management game, the Starter Plan at $25 monthly per unit encompasses features such as real-time GPS tracking, ELD compliance, alerts, geofencing, and document management. 

On the other hand, the Pro Plan, a favorite among fleets with over 20 units, is priced at $40 monthly and includes everything from the Starter Plan alongside advanced features like asset tracking, driver scorecards, built-in Wi-Fi hotspot, and much more.

Lastly, for large-scale operations with over 200 units, the Enterprise Plan is available for $50 monthly. This plan is the pinnacle of what Motive ELD has to offer, providing users with a comprehensive and customized operating system, onsite training, integrated fleet management capabilities, and an array of customizable tools.

In conclusion, with Motive ELD (formerly KeepTruckin), fleet managers are not just investing in a device or software but a comprehensive solution tailored to modern fleet challenges at transparent and value-driven pricing points.

Making the Switch: Transitioning to Motive ELD

Transition fears often hold fleets back. But with Motive ELD, the switch is smooth. Debunking misconceptions, Motive ensures a hassle-free transition with a dedicated support team guiding each step, making the leap to modern fleet management straightforward.


In an era where efficiency and compliance are paramount, ELDs are non-negotiable. Motive ELD, with its suite of features and real-world endorsements, stands out as a premier choice. 

So if you are a fleet manager, it’s time to embrace the future with Motive ELD, tailored to tackle today’s trucking challenges head-on.